Expert opinion & tactics for small businesses

Copywriting and One Tip you Need to Master

Posted on November 11, 2010 2 Comments

Today I asked myself this question, because I wasn’t really sure of this. After an hour of brainstorming this simple question, which was a simple “no I do not”, I went on a search for information on the web to help me become a better Internet marketer and copywriter.

If you remember last week I wrote a post about how Internet marketing can be learned, this week I want to talk about something I’ve discovered we all need to get better at if we want to get people to take action on our blogs, and affiliate sites. Copywriting is probably the one thing that people say are more important factors than relationships, for really good web marketing. It’s really awesome to see how some people can make us do things with words; it’s really an art and a science at the same time.

The Headline—breaking  copywriting down as I understand it

How does it attract readers, or does it even do that? The only chance you get is at that first 60 or so characters to catch your readers attention. Fail and you’re done; they’re gone to the next tweet, post, or blog.

“If a headline was an employee her job would be to get people to read the copy”

In the case of us Internet Marketers, Bloggers, Affiliates, we want more people to tweet, buy, and share our stuff around the web. Are all the headlines we write going to be master pieces, probably not. I was wrong at first when I didn’t know anything about the web, I thought the headline was supposed to sell, or give some huge promise every time. But I’ve learned that’s okay sometimes, when you think it’s cool if it gets people to read the first paragraph of copy or at least the first line. When they get there the headline is FREE of responsibility if the reader doesn’t keep reading.

Don’t beat yourself up if the headline doesn’t work sometimes, those failures will help you learn to tweak your headlines and make them even better the next time.

The reason good headlines matter

Before your content there’s something people will see more than anything; your headline. They’ll see it everywhere, your blog, Google, emails, or any vehicle you’re using to spread your message. It’s not the end of copywriting training, just learning to write great action takers, but it’s a skill that will make you better than 90% of marketers out there.

As I mentioned earlier, the headline is not the only one with a job here. After the headlines come the first sentence, first paragraph, sub-headlines and the rest of our copy. Most people skin through content and sub-headlines give a nice idea to people what happens in between, and also gives them a break from that long 1000 word articles. Have you ever noticed how fast you read that book with short chapters? Sub-headlines work almost the same way.

P.S: Did you get a chance to learn how easy Internet Marketing can be? Check it out:

Internet Marketing Anyone can Learn it

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How to Make More Customers Happy and Get More Attention

Posted on November 10, 2010 Leave a Comment

Do you ever ask yourself if your customers are happy? Why do they shop with you? Or wonder why do they thank you?

Maybe it’s my advertising strategy or maybe they like me, no… I know they like my blog design and many questions run through your brain. Let me just say that none of those really matter. Unless any of those things you thought made them happy customers, was changing their lives in some way.

Here’s the thing, there is a new way that you can market your business with content. The only problem is that people get a little too overwhelmed and give up too quickly when doing it, because you can do it a million ways. You can to get more prospects and convert them into paying customers just by using your content, how to keep them Feliz (Happy) is something you must do to keep them coming back.

In this part I’m going to explain the method/strategy you can use to get massive attention from your market and help you find more customers or maybe they find you.

You get the same results as the effort you put into it

Have you ever heard of those marketers that tell you to buy those auto-article-creators and market it on your sites? Yea it might save you a lot of time, but how happy you think customers are to read something made by a computer?

The best way I can explain it:

Not happy at all. “You get the same results as the effort you put into it”

What’s the point of doing what your adversaries are doing? How can you be original? YOU CAN’T. Besides, the search engines (Google) are getting too smart for this anyway. My suggestion is that if you still feel you don’t have the chops to put up some killer content, hire someone to do it. There’s plenty of talent out there, and that’s fine because you might have other skills.

Keep giving, you never know when they’ll take

That’s the beauty of using content to market.

Prospects will always be there and more keep coming out of nowhere. You’ll have more than one chance to get them to buy from you. As long as you keep giving them what they want, you’ll see their smiles from ear to ear.

Use content to build a relationship with your prospects, and grow some trust. If you keep giving them a reason/benefit to do business with you, they will eventually. (How many times have you been to the store before you bought what you always want to buy?)

The point is to keep giving, keep giving, and keep giving. What do you give you might ask? What they want wrapped up with VALUE. They’ll buy from you when the moment is right.

Separate the buyers from the liars

Write good content, content is king, good content sells. All that advice is fine and dandy, but does it mean business? If I had a dollar for every post written, I would be a zillionaire.

Of course I know that you’re smarter than I was when I first started. Someone once told me, “People fail, systems don’t.” Although I don’t agree 100%, I still believe half of it. That’s why I do believe you need to create a marketing system for your content.

And that’s something we can discuss for now. How do you create a good system that makes your customers comfortable to do business with you? What have you tried before or what is currently working for you. And more importantly are your customers happy with you?

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