Whether you’re a big or small company, you should be focusing on one thing only. It’s that simple, one thing. Building relationships. On Twitter you’re only 140 characters away from an attack of positive reactions, or negative. One click away from one more or one less follower. Which do you prefer? Then listen to the following:
Ignoring your audience
- Answer to @replies ASAP.
- Don’t Ignore the questions.
Your followers will build you up and respect you for listening. You can’t please everyone. But try to listen to everyone. Is it time consuming? Yes this is how it works online.
The Hiding Game
Online you have to put the info. Twitter is like another real estate property of yours. Use all that background space to put extra bio information, adding more bio info, your logo, the “brand”, including your email,URL , and phone number within your Twitter page.
Magic Tricks
Why are you doing all these disappearing acts on us? People go to Twitter to consume your messages and keep them up to date. Don’t play tricks on them by disappearing and not coming back for the show.
- Be consistent. Tweet everyday, every week, or every month pick one. Don’t tell me everyone, I will forget about you.
I Can’t Hear You Because You’re Screaming
I am following you because I like you. Don’t tell me how great you are anymore, I already told you I like you. Wow, don’t you listen to me? I GET IT YOU ARE THE BEST!!!
Don’t get me wrong you can sell on Twitter, but do it through a message that provides value.
Tell the Truth
- Be direct. It’s tempting to go ahead and sneak a promotion or something.
- Trust is the most valuable currency right now, not the dollar.
So stay true to your followers and your mission. It’s the best way to engage with your customer right now. Make it about them, don’t make it about you, that’s the key. Remember be truthful, give valuable and relevant content. Good luck with your business.
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