HitTail Guarantees to Increase Your Organic Search Traffic

If your website content is online but nobody can find it, why even have it?

It’s something I tell myself and my clients all the time. If you’re writing something worth reading, I would assume you’d want someone besides your mom and pop to read. If that’s true, then I believe you’ll like this tool I just ran into.

Best part of it, it’s guaranteed to increase your organic search traffic. The tool I’m talking about is HitTail and I’m giving all of you my thoughts on the software.

Continue…

Hot Links Friday: CTAs, Small Businesses on Twitter, and other Meaty Stuff

calls-to-actionIt’s finally here, TGIF the day you’ve been “excitedly” waiting all week. If you’re new here, just to let you know we do these every friday.

Okay, not EVERY friday, but we have since the last two weeks.

It’s a pretty basic series, since I know a lot of you are busy running your cool bizzznesssses, and don’t have the time to be surfing around the web like I do for awesome content.

I bookmark it and save it for Fridays, so you can enjoy.

This week I ran into some great content that would benefit your small business a ton.

First one is actually comes from the blog of a online tool I’m going to start using here and other of my small businesses. If you’re interested in the company it’s SlideDeck.

This Friday’s Hot Links

Six Tips For a Stronger Call to Action

I’ve been guilty of not having strong calls-to-action in my blog. Reading this was a like a refresher and reminder that I need to work on tweaking this site, so-you-my-friend can start doing stuff I want you to do on my blog.

I’m only playing with you.

But the truth is that it’s important to have them, because that’s just the way our brains work. It is proven that calls to action work. See for yourself!.

Gary Vaynerchuk: Can Small Businesses Be Heard On Twitter?

Anytime Gary Vay-ner-chuk speaks I listen. I love this guy, for real how can you not? But I’m not going to talk more about him. Gary makes a great point about small businesses and HOW they are missing the point.

He’s been saying this all along but it seems like people still don’t get social media. My message to them is LISTEN to this post.

Sorry to be so obvious, but no really, go watch this post. If you haven’t used twitter or don’t get it, you might learn a thing or two from Gary.

How To Calculate Lifetime Value – The Infographic

All of you by now probably know how much I love infographics. I don’t know they just work for me. I’m sure they do for some of you. They’re easy to digest and they’re not BORING like this post, written about the same topic.
You can choose boring, long and confusing or cool, fun and engaging?

8 Ways To Use Your Blog To Improve Your Business

Blogging, blogging and more blogging. I know you can’t get enough of it. They talk about it in every corner of the web. But what can you do, it’s what people want and you’re just gonna have to give-to-them.

It’s sad to see that still a big percentage of businesses don’t use a blog to improve their business.

One more Friday that comes to an end. Okay folks, I have to go now.

Get your learning on today, so next week you can tweak (if you have to) a few things to your business. Then see some massive results and hopefully say thank you Wilson for that post you shared with me, it made me a trillion bucks.

Alright, it probably won’t make you a trillion buck, but hey they might improve your conversions, you might connect with new people, who knows I just hope they’re valuable to you.

Don’t forget before you leave to tweet this and join the newsletter to get updates.

Thank you!

Remember, if you have other cool link to share, leave them in the comments as long as they’re not spam.

Skills 2 Money: Building Your Email List

email-marketingI’ve learned to see the world a bit differently once I committed to building my list, now I look for different ways to generate leads. Like other entrepreneurs out there I’ve used the common way, by bringing together my list–pretty much everyone I know, connected with, done work for, etc…

There’s nothing wrong with this exercise, but of course if we could it a little bit more efficiently and productively you wouldn’t object, correct?

When you get the next gig, you’ll find yourself grabbing contact information of everyone rather than your partners and the client. Which isn’t a bad first step.

In a book I read a couple of years ago, I learned to always ask “why” in any situation. In this case, why would people would just want to give you their contact info? And once received, what to do with it?

Here are some of the more popular websites, freelancers, and businesses in general choose to share with their lists:

  • Free stuff (consultations, eBooks, giveaways)
  • Contests
  • Industry news
  • Tips and tricks
  • Webinars
  • Discounts

When you know what you’re going to give and who your real target market is, focus on ways to sell them the opportunity to sign up to your email list. If you own a website here’s a post by Derek Halpern that show the 7 key high converting places to add an email form.

It’s worthwhile to use every online and offline real estate available to you to share your presence. Here are my favorite:

  • Your blog or/and website
  • Facebook, Twitter, Linkedin and Google plus
  • Forums, comments on posts
  • Youtube, Vimeo, Blip.tv
  • Meetups, speaking events, conferences

Email Marketing Software

It’s crucial to have an email service provider (referral link) that lets you embed your email form on your website to get more emails from visitors. Nowadays you see so many companies using email forms on their websites, it’s really nice to have these in place, because it takes all the technical work aside and lets you focus on the marketing part.

I like using mailchimp because it makes it easy and it’s free. If you want to customize it so it matches with your branding, you can do that too. They have great resources that I go over sometimes here.

Note: There are hundreds of email service providers, Aweber is another good company that many others use as well. I guess it’s about what your preference is.

If you have a Facebook page you’ll want to add an email box to it as well, this is little bit more advanced, but it’s worth hiring someone to do it, or learning how to if you’re serious about getting more emails. The benefits of having a box on Facebook is that people like to take the path of least resistance, and if they don’t have to visit your site to sign up, well you get the point right?

We’ve talked about conversion and testing a lot in the past few weeks, another thing we should focus on is optimizing each landing page you have email boxes. When you’re first starting out building that list should be the main marketing effort, and later you’ll want to make a landing page specifically to get more signups.

What is A Landing Page?

A landing page is basically, a single page, that’s unique, that is not your “home page” on your website. It has one goal, that is, to convert as many visitors into signups, that is why it’s so important to put a lot of effort into it and test to see what design, colors, copy writing and layout works best on your market.

If you make it clear on each page to visitors what they should receive for signing up, they’ll be happy and signup if that’s “exactly” what they were looking for. Another you’ll use later is Google Analytics to help you understand how good is your landing page, in terms of how many visitors you’re converting into sigups. It will be very useful to help your landing pages a lot better.

Final Thoughts

As you can see, I believe that email marketing is crucial to any business or person that’s trying to leverage the web. The results you get from applying these tips are exponential to your success.

Let know what you think. Share your a comment.

Image credit: shareatt1’s

How To Get Leads and Convert Them Into Sales

e-mail-marketing-list

I wish I could have a list of all the people who visited my website last year and their contact information…wouldn’t you? Do you think it could generate more business for you?

I think it would. (If you don’t think so, we need to talk.) A plan like that isn’t unbelievable. It’s called “lead generation” and it’s a strategy small businesses rely on to generate business.

Small Businesses Most Important Asset

If you ask most small businesses what’s their most important asset, I guarantee they’ll say it’s their database. Lead generation involves building and managing a list of prospects who are interested in what you offer.

The best part of having a list (big or small) is the ability to communicate anytime with them, because it give you a better chance of turning prospects into customers than just a cold-calling approach. If you know something about sales–it’s easier to sell when the people already trust you, like you and are interested in what you’re selling.

Benefits of a Bigger Email List

Growing your list also increases the size of your funnel, and if you strategically market to your database this can result in more conversions. Since this [list of subscribers] is one of the biggest assets in your business you want to be careful with your marketing and you have to manage it well.

When people sign up to your updates or FREE gift, whatever you might be doing to get their email, you need to realize they trust you. You don’t want to hurt that relationship you’ve build with them, by sending them stuff you wouldn’t want to receive.

This is why it’s important you provide relevant, VALUABLE content, consistently. The moment you abuse your email list or meet their subscribers expectations, the trust is gone and the campaign loses its effectiveness.

Your main goal should be to know your list and share content that helps solve their problems, doing so, you’ll have permission to promote to them and remain as the go to person in your industry as long as they like you and trust you.

How much does it cost?

The reason why building a list is so great in my opinion is, you don’t have to pay for it…at least in dollars, pesos or euros to have a viable marketing channel. You can go an buy a list from a company that sells access to a database in a certain market. But, what I hate about these is that they’re not always highly qualified like the ones you collect on your own website.

The fact is that these lists don’t convert as well as your own lists.

This post is going to be part of the Skills 2 Money: The Guide Every Freelancer Needs series, I haven’t really made a page for this series but it will be available soon. In the following post of this guide, you’ll learn more on building the list, converting the leads to clients and some examples too.

photo: Anirudh Koul

 

Why Conversion Should Be Your Obsession

converson-rate-optimization

photo credit

The concept is simple. If you have the best looking site on the web, but if the visitors aren’t converting into paying customer what’s the point.

What is conversion rate and why should you care?

In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

If the prospect has visited a marketer’s web site, examples of conversion actions might include making an online purchase or submitting a form to request additional information.

When you tweak or improve your conversion rate, you get more paying customers without having to advertise or spend money.

Big names like Amazon focus on their websites conversion rate, if you visit their website on a daily basis, you can tell the changes they make to improve conversion and grow sales.

Why Be Obsessed by Conversion Rates?

One–Do you want more customers?

It’s a no-brainier, most websites are made to help someone solve a problem, but also make money. If you can convert more people without spending money on advertising and helping the customer solve his problems, you’re both WINNING!!

Two–Beating the competition

Someone out there has a site just like yours, do you want to be a nice person and share your customers with them or do you want to be the best of both?

Well, to really more profitable than those competitors you don’t have to be necessary GREATER than them, just slightly. By having higher profits for every visitor than the competition, you’re winning. When you do reach that slightly better level, don’t get complacent and forget about being the best to your visitors.

Three–The numbers are like science, they don’t lie

If the increase in conversion rate is only 10%, that means a 100% increase in your pocket.

That’s because you don’t have to pay anyone after the conversion has been made, but you only.

Four–It makes your business stronger

All you need to do is test, test, and test some more to find better conversion rates, thus increasing your revenue too.

With this extra revenue, you can put it to work in other marketing strategies. For example:

  • Other marketing vehicles like TV, radio or any other paid advertising
  • Hiring virtual assistants to focus on SEO for keyword rankings

A single or double digit increases in visitors and revenue can bring in opportunities you wouldn’t otherwise had if you didn’t test ways to increase your conversion.

Finally another reason to stay obsessed with conversion rate

More and more business people catching up with the VALUE of social media and online business more businesses are investing in it. If your competition isn’t doing it yet, they will soon. Stay ahead of them.

Do you want to learn more about how to improve your conversion rate?