13 Must See Lead Generation Examples You Need…To Grow Your List

13 Lead Capture Examples

This weekend I was trying to find a post about good examples of lead capturing, but I couldn’t find anything useful…I saw the opportunity and this is the result.

I spent all Sunday looking for websites that I believed did a good job at using an email list form and applied well known practices in marketing.

On all of the examples I marked the persuasion tactics most commonly used that you can apply to your business or blog/website.

A lot of the content on this post is easy to apply but I learned this weekend even some well known websites fail to use them. If you’re using a good email service provider integrating an email sign-up form should be a walk-in-the-park.

Now I understand if your goal is NOT to capture people’s email and build a relationship with your list then these examples might not be useful for you.

Continue…

Six Ways to Grow a Successful Email List with Email Marketing

six-email-marketing-listEver since I started writing this Skills 2 Money series we’ve talked about key marketing concepts and lead generation. Over the past week the focus was mostly on e-mail marketing and converting leads.

That’s all great and dandy but what good is it, if we’re NOT building a relationship our list and nurturing it at the same time.

Yes…this takes time, effort, and patience. But it’s what we need to do if we want to start getting consumers to pull out their Mastercards, Amex’s, and Visssssa’s to buy our stuff.

If this sound to complicated and time consuming, no worries. When you start your e-mail marketing campaign it will start smoothing out. Sending emails doesn’t have to be complicated. Actually short messages work better on email, so let’s do this.

Fact: According to the Direct Marketing Association email marketing will return $43 per dollar invested. And no other marketing is that effective.

Six Ways to Build Your Email List

Consistent Communication

With so many companies, bloggers, marketers having lists out there, you might not be the only person trying to get in their inbox. Keeping on top of their inbox, keeps you on top of their mind. Next time they need someone in your field, guess who their gonna call first? The person who sent that boring, long email months ago, or the one who’s been giving me great tips, valuable information, and staying in contact with me on a weekly basis?

Pretty up those email

Branding isn’t everything, but it’s something. When I say think of a big Yellow M with and a clown…What are you thinking of? Branding matters (thank you Pamela Wilson). Use images, graphics, colors, logos whatever you got to stay memorable to your prospects. Not only does it build trust, but makes you unique and separate you from the rest.

Be Human

A great way to start building a relationship is by fostering a personal connection. A big reason reason to why people buy Apple(™) products is not because their so good, but because of what they believe in and what they stand for. Offering the latest news, updates, photos, links and personal stories humanizes you and builds trust. But always remind them of your products and services.

Customize it to Their Needs

Not every one of your leads is going to have the same purposes and attitude. Try sending out different messages to a group. For example, ask them: what are you struggling with now? What can I do to help you right now? Hey if you can figure out what their age, sex, and where they live, you can really tailor the message. See the power of email?

Collect the data

A big mistake noobies make is they just send away and don’t analyze. By using a good email service provider, you can get data on how many people opened your email, how many clicked on your links, retweeted, etc…This give you the power to know what people liked and how to keep your list happy.

Grab them Everywhere

That’s right! Anywhere and everywhere you can have your forms is important. Unless getting more leads isn’t your goal. On your website try to make it easy for people to see email forms. Using complementary colors to attract attention to your forms works great.

Don’t forget that it’s not all about the money. These are peoples time and information you’re getting.

They are real people with real names, don’t waste their valuable time, and don’t fill their inboxes with spam.

If they’ve given you permission to contact them, the least you can do is respect that relationship. These are just six ways you can build and nurture a successful email list.

Everyone one of these tips has helped me grow my lists exponentially and I know if you apply these they will do the same for you.

Is there a reason why you haven’t used email marketing? Let me know in the comments.

Converting Consumers into Customers Five Tactics That Work

I must emphasize how important the continuous relationship is with your email list aka leads so you can show credibility and tremendous value.

Every single time you send out a new email this responsibility will restart itself. And by keeping a consistent communication, even in it’s most simple form it will help you stay in the back of their minds.

It will also grow the chances of you being that person they call first when they need your products or services.

Of course, you can also be stronger about promoting to your leads. Here are five simple tactics I’ve used:

Constant Contact

What I mean by constant contact is regularly sharing content is crucial, also when you decide to share as well. If you establish the expectation that you’ll post every Monday and Friday (I’ll be doing here soon), you better do that. I’ve learned for a lot of well know online marketers, that consistency will keep you on the “top of their mind”.

Everyone Likes NEW

Your a freelancer, right? Well, prove that you’ve been freelancing, actually working with new clients, project, or your own stuff by posting about it or sharing it to your list. It’s very good for proof and testimonials. Share “new” news.

Who Doesn’t Like a Good Deal?

Including promotions and special offers works great. A good way people get motivated to buy something is by saving on the purchase (why do you think every store has a sale?). Scarcity also works like a charm, For example: Sunday sale only, you have 24 hours to buy, and special ends today. You’ve heard them all, they work, that’s why companies still use them.

Organize your Email List

If you’re using a tool like Mailchimp (affiliate link), you can figure out which prospects are responding to your campaign. Then you can create a better follow-up list, compared to people just receiving your emails.

Divide your Email List

What you can do when you first get the lead, is to ask simple questions to help you better divide the list for a better follow up. For example, once you know that this person is interested in this certain thing, you can customize it so their updates consist of that type of information, instead of them just receiving other junk that might make them run away.

There you have them, these five tactics have helped me convert more leads into sales. By the way if you’re new to this blog, this is one of a series of post called the Skills 2 Money. The series is very useful if you’re a freelancer, but I think anyone that’s looking to leverage the web will benefit from it also. If you missed the last post about the series, you can find it here.

Final thoughts

If you’ve been a regular reader, I’m trying to make this series better for you. I can only get better if I can get some feedback from you guys.

What do you think so far about the Skill 2 Money series? Is it useful, what other topics do you really want to hear about? I’m all ears.

Leave a comment!

Skills 2 Money: Building Your Email List

email-marketingI’ve learned to see the world a bit differently once I committed to building my list, now I look for different ways to generate leads. Like other entrepreneurs out there I’ve used the common way, by bringing together my list–pretty much everyone I know, connected with, done work for, etc…

There’s nothing wrong with this exercise, but of course if we could it a little bit more efficiently and productively you wouldn’t object, correct?

When you get the next gig, you’ll find yourself grabbing contact information of everyone rather than your partners and the client. Which isn’t a bad first step.

In a book I read a couple of years ago, I learned to always ask “why” in any situation. In this case, why would people would just want to give you their contact info? And once received, what to do with it?

Here are some of the more popular websites, freelancers, and businesses in general choose to share with their lists:

  • Free stuff (consultations, eBooks, giveaways)
  • Contests
  • Industry news
  • Tips and tricks
  • Webinars
  • Discounts

When you know what you’re going to give and who your real target market is, focus on ways to sell them the opportunity to sign up to your email list. If you own a website here’s a post by Derek Halpern that show the 7 key high converting places to add an email form.

It’s worthwhile to use every online and offline real estate available to you to share your presence. Here are my favorite:

  • Your blog or/and website
  • Facebook, Twitter, Linkedin and Google plus
  • Forums, comments on posts
  • Youtube, Vimeo, Blip.tv
  • Meetups, speaking events, conferences

Email Marketing Software

It’s crucial to have an email service provider (referral link) that lets you embed your email form on your website to get more emails from visitors. Nowadays you see so many companies using email forms on their websites, it’s really nice to have these in place, because it takes all the technical work aside and lets you focus on the marketing part.

I like using mailchimp because it makes it easy and it’s free. If you want to customize it so it matches with your branding, you can do that too. They have great resources that I go over sometimes here.

Note: There are hundreds of email service providers, Aweber is another good company that many others use as well. I guess it’s about what your preference is.

If you have a Facebook page you’ll want to add an email box to it as well, this is little bit more advanced, but it’s worth hiring someone to do it, or learning how to if you’re serious about getting more emails. The benefits of having a box on Facebook is that people like to take the path of least resistance, and if they don’t have to visit your site to sign up, well you get the point right?

We’ve talked about conversion and testing a lot in the past few weeks, another thing we should focus on is optimizing each landing page you have email boxes. When you’re first starting out building that list should be the main marketing effort, and later you’ll want to make a landing page specifically to get more signups.

What is A Landing Page?

A landing page is basically, a single page, that’s unique, that is not your “home page” on your website. It has one goal, that is, to convert as many visitors into signups, that is why it’s so important to put a lot of effort into it and test to see what design, colors, copy writing and layout works best on your market.

If you make it clear on each page to visitors what they should receive for signing up, they’ll be happy and signup if that’s “exactly” what they were looking for. Another you’ll use later is Google Analytics to help you understand how good is your landing page, in terms of how many visitors you’re converting into sigups. It will be very useful to help your landing pages a lot better.

Final Thoughts

As you can see, I believe that email marketing is crucial to any business or person that’s trying to leverage the web. The results you get from applying these tips are exponential to your success.

Let know what you think. Share your a comment.

Image credit: shareatt1’s

How To Get Leads and Convert Them Into Sales

e-mail-marketing-list

I wish I could have a list of all the people who visited my website last year and their contact information…wouldn’t you? Do you think it could generate more business for you?

I think it would. (If you don’t think so, we need to talk.) A plan like that isn’t unbelievable. It’s called “lead generation” and it’s a strategy small businesses rely on to generate business.

Small Businesses Most Important Asset

If you ask most small businesses what’s their most important asset, I guarantee they’ll say it’s their database. Lead generation involves building and managing a list of prospects who are interested in what you offer.

The best part of having a list (big or small) is the ability to communicate anytime with them, because it give you a better chance of turning prospects into customers than just a cold-calling approach. If you know something about sales–it’s easier to sell when the people already trust you, like you and are interested in what you’re selling.

Benefits of a Bigger Email List

Growing your list also increases the size of your funnel, and if you strategically market to your database this can result in more conversions. Since this [list of subscribers] is one of the biggest assets in your business you want to be careful with your marketing and you have to manage it well.

When people sign up to your updates or FREE gift, whatever you might be doing to get their email, you need to realize they trust you. You don’t want to hurt that relationship you’ve build with them, by sending them stuff you wouldn’t want to receive.

This is why it’s important you provide relevant, VALUABLE content, consistently. The moment you abuse your email list or meet their subscribers expectations, the trust is gone and the campaign loses its effectiveness.

Your main goal should be to know your list and share content that helps solve their problems, doing so, you’ll have permission to promote to them and remain as the go to person in your industry as long as they like you and trust you.

How much does it cost?

The reason why building a list is so great in my opinion is, you don’t have to pay for it…at least in dollars, pesos or euros to have a viable marketing channel. You can go an buy a list from a company that sells access to a database in a certain market. But, what I hate about these is that they’re not always highly qualified like the ones you collect on your own website.

The fact is that these lists don’t convert as well as your own lists.

This post is going to be part of the Skills 2 Money: The Guide Every Freelancer Needs series, I haven’t really made a page for this series but it will be available soon. In the following post of this guide, you’ll learn more on building the list, converting the leads to clients and some examples too.

photo: Anirudh Koul