Hot Links Friday: Facebook, Instagram, Extra Money with Social Media…

calls-to-actionI know some of you been begin for the Hot Links Friday post, my bad guys too much stuff going on, [no no no Wilson, no excuses please–you say]. And I agree with you, so here they are.

20 ways to promote your Facebook page

Okay, so you have a Facebook page locked & loaded, but you’re not sure why nobody is liking your page. Problem solved. Justin Wise posted a great article to help you spread the word 20 different ways. This should help increase conversion and growth of your Facebook page.

How to: Use your Social Media Skills to Earn Extra Money

Even with all those professionals, who call themselves “social media experts or gurus”, there’s still demand for social media services. If you have some skills, but you haven’t monetized them, this short post can give you a head-start to start earning an extra income on the side.

How to Use Instagram to Tell the Story of Your Business

When I first bought an iPhone I used it to make phone calls, text and browse the web a lot, then Twitter, Facebook, and Google+ showed up and my eyeballs were glued to it (Hey don’t look at me like I’m the only one doing it). Anyways, these other applications have taught me more ways to leverage the web and make tons of connections. Now there’s a new tool you can use, it’s Instagram, and this post explains 5 tactics for brands to leverage Instagram.

Are you ready to be a Social Business? 10 tips for a Zoom Start!

You know you want to be a social business, but you’re not sure if your business really needs to be social. Pam Moore wrote down ten questions that I believe every business should be asking themselves before they jump in the social bandwagon.

Facebook “Lists” and The New “subscribe” Button Explained

Facebook and Google are going at it as we speak for the best features in a social network, it seems. It’s obvious that Google is no contender yet. Everything Google odes from now on seems like Facebook has to go and make their own version of it. I think Facebook is scared, I mean where is the originality? Anyway, Francisco broke these two new features apart, and shared his thoughts about why they might not be as popular as we might think they’ll be.

Location-Based Marketing: What’s in it for me?

How does a business get started with a location-based marketing campaign? In this post Mike Schneider and Aaron Strout made a simple list for businesses that are interested in doing it themselves. Once you get started people can really dig in and reap the benefits using services like Foursquare, Yelp, Scvngr, and Gowalla.

How to Choose the Perfect Topic for your Next Blog & How to Find a Great Domain Name for a New Blog and Set it Up in 15 Minutes

One of my favorite blogs to follow is because of all their epic shit they put on the web. Corbett Barr and his team really know how to build a thriving audience, and this new challenge is going to change a lot of people’s lives. They’re literally taking everyone from their hand and walking them step-by-step to success. In 15 minutes you have a domain picked out and your blog hosting set up ready to go.

There you go, another week of Hot Links Friday. I know that you won’t read all of these, but I’m sure that you’ll click on the one that most interests you. Whichever you decide to read, you’ll learn something useful that you can maybe apply next week to your business online.

Getting Business Through Your Website: Get it to Rank High in the SERP

Getting more clients through your website; that’s what we all want, right?

In this post today, I’m going to help you understand that, though an attractive website is great and all when it comes to “getting more business”, how why it’s not the most important factor. (This is part of the Skills 2 Money series.)

The truth is that a nice looking website might help a little bit, but it really can’t help you at all if a consistent stream of traffic (prospects to your site) aren’t landing on your products/services/hire me page. (We talked about the online marketing funnel before — driving more prospects to the top of your funnel can get you more customers.)

But anyway, a site does help generate more work if you’ve optimized it correctly and maintained it to become your traffic attractor. This is where search engine optimization (SEO) comes into play and you need to understand the basics of SEO to use them for your own good.

As a matter of fact, SEO that can really help your business between the stress of marketing your business and helping your customers out. When you’re busy helping out customers, great SEO can still be doing it’s job–attracting new prospects to your website.


13 Must See Lead Generation Examples You Need…To Grow Your List

13 Lead Capture Examples

This weekend I was trying to find a post about good examples of lead capturing, but I couldn’t find anything useful…I saw the opportunity and this is the result.

I spent all Sunday looking for websites that I believed did a good job at using an email list form and applied well known practices in marketing.

On all of the examples I marked the persuasion tactics most commonly used that you can apply to your business or blog/website.

A lot of the content on this post is easy to apply but I learned this weekend even some well known websites fail to use them. If you’re using a good email service provider integrating an email sign-up form should be a walk-in-the-park.

Now I understand if your goal is NOT to capture people’s email and build a relationship with your list then these examples might not be useful for you.


Why Conversion Should Be Your Obsession


photo credit

The concept is simple. If you have the best looking site on the web, but if the visitors aren’t converting into paying customer what’s the point.

What is conversion rate and why should you care?

In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

If the prospect has visited a marketer’s web site, examples of conversion actions might include making an online purchase or submitting a form to request additional information.

When you tweak or improve your conversion rate, you get more paying customers without having to advertise or spend money.

Big names like Amazon focus on their websites conversion rate, if you visit their website on a daily basis, you can tell the changes they make to improve conversion and grow sales.

Why Be Obsessed by Conversion Rates?

One–Do you want more customers?

It’s a no-brainier, most websites are made to help someone solve a problem, but also make money. If you can convert more people without spending money on advertising and helping the customer solve his problems, you’re both WINNING!!

Two–Beating the competition

Someone out there has a site just like yours, do you want to be a nice person and share your customers with them or do you want to be the best of both?

Well, to really more profitable than those competitors you don’t have to be necessary GREATER than them, just slightly. By having higher profits for every visitor than the competition, you’re winning. When you do reach that slightly better level, don’t get complacent and forget about being the best to your visitors.

Three–The numbers are like science, they don’t lie

If the increase in conversion rate is only 10%, that means a 100% increase in your pocket.

That’s because you don’t have to pay anyone after the conversion has been made, but you only.

Four–It makes your business stronger

All you need to do is test, test, and test some more to find better conversion rates, thus increasing your revenue too.

With this extra revenue, you can put it to work in other marketing strategies. For example:

  • Other marketing vehicles like TV, radio or any other paid advertising
  • Hiring virtual assistants to focus on SEO for keyword rankings

A single or double digit increases in visitors and revenue can bring in opportunities you wouldn’t otherwise had if you didn’t test ways to increase your conversion.

Finally another reason to stay obsessed with conversion rate

More and more business people catching up with the VALUE of social media and online business more businesses are investing in it. If your competition isn’t doing it yet, they will soon. Stay ahead of them.

Do you want to learn more about how to improve your conversion rate?

How do you get a quarter of billion visitors a year?

Matthew Inman. Before I watched this video I didn’t know who he was, but I did know what was, as I’m sure you do as well; and if you don’t know check it out!

It’s been quite a while since I’ve watched an interview; I’ve been so busy building my niche site, but when I read the title to that video I had to watch it. I had and idea that got a lot of visitors, but WOW! a quarter of a billion? That’s 250,000,000. I’m sure some of you Internet marketers would do anything to get that kind of traffic.

If you asked Inman how he does it, he’d probably say: create awesome comics that people want to read, but you and I know we don’t know even know how to draw stick figures if our life depended on it. So here are some other lessons I learned from this interview that David Siteman did with Matthew.

Create stuff and sell it

Inman said that about 80% of the money the website brings is from the shop and only 20% came from advertising. There’s a lot of stuff you can buy on the site like mugs, stickers, posters, shirts, signed prints and other cool things. He goes to say that the top sellers are the ones that are useful to people. A good example of this would be his grammar pack that has posters such as “When to use i.e. in a sentence,” “How to use a semicolon,” and “10 words you need to stop misspelling.” and he mentions that it’s useful because people can learn from them.

The takeaway here is to create stuff that is educational and interesting at the same time, that can build you 1000 true fans quickly.

You get rich slowly

We take a look at the oatmeal and we see how they’re getting so much traffic in such short time, but we need to realize that for some of us that success will come slowly. People that come to a site won’t buy something on the first visit. As Inman puts it, it’s going to take more than 10 visits for one of these loyal readers to actually purchase something.

It’s our jobs to keep them coming. Yea it’s hard. But you need to have patience and keep them coming even when you’re not seeing traffic growing. You need to keep hustling and not get frustrated because of it. One thing I learned from Corbett is to write epic shit; this turns your readers into evangelists of your blog. Slowly you can get rich.

Keep your eye on the ball

When Inman decided to really focus on creating comics is when his hard work started to pay off. One particular post by Hugh Macloud talks about how you should make art everyday taught me that you should always be, well, creating shit. If you focus on a plan and just follow the plan you can see the results from that investment.

When we analyze the success of it keeps taking us back to publishing interesting content that keeps readers coming back for more.

Oh about the quarter of a billion visitors a year and how to get that many, I can’t really tell you, but if you ask Matthew or watch the video at hubspot then you’ll see how he did it; for now I guess I’ll continue putting out posts like these that can guide you there.