Hot Links Friday: Social Media Marketing, Link Building, Analytics, Getting Found…

Hot-links-fridayI feel like this week flew by and I didn’t get much done. Although I did get to write a couple of posts about Twitter tools and search engine optimization (SEO), I still feel like I should have done more. Anyway, if you missed any of the two posts I recommend you read the one on Twitter, it has a nice little bonus you can use to avoid wasting time on Twitter and useful tips on how to use it only 20 minutes a day effectively.

For those of you who are new to my blog, I try to do a Hot Links Friday post every week, I admit it, a few weeks ago I missed one or two. Anyhow, the goal of this post is to share with you some content that I wished I had written and shared with you, but couldn’t because I already had my hands full. It’s also information that you might have never found, so I find it and share it anyway, that’s what the web is all about.

So enough blabbing, let’s get right into it:

How to Get Found Everywhere For Free: Exclusive Rand Fishkin Video Tutorial and Webinar!

This is actually an event that’s going to happen on September 29th and I wouldn’t want you to miss it. He’s going to be talking about How to Get Found Everywhere for FREE, I’m very excited to watch this and see what he talks about.

I think anybody that’s struggling to rank their website on the search engines will learn a ton from Rand, he’s the most knowledgeable and respected person online, when it comes to SEO. Go sign up for the webinar!

Mastering the Small Business Link Building Basics

This is a great place to start if you’re a small business just starting out and haven’t really built a presence on the web. Don’t struggle with building links anymore, just head over and read this post and begin your backlinking journey.

60 Social Media Marketing Tips for the Holiday Season

I know this looks like a monster of a post and in fact it is. I bookmarked it myself because there’s no way I’m going to be able to apply all of them at once, let alone this year. Although, I already knew some of these ninja social media marketing tips, I still learned a couple that I’ve yet to apply to my businesses. I thought creating a seasonal branded image was one of the more creative tips. See if you can learn something new you can use this Halloween, Thanksgiving, or Christmas.

14 Awesome Features in the New Google Analytics v5

Just when you thought you knew enough about Google Analytics, they bring out more toys to play with. I’m not complaining, I’ve been playing around with it and I like it. If you’re a big numbers guy like me, you want to know exactly all the details of what people are doing in your website you’ll enjoy all these new features. Just to warn you Eugen did a great job at explaining all the features and you might want to sit down and take your time reading it or bookmark it.

The Modern Executives Essential Social Media Toolkit Plus [INFOGRAPHIC]

It’s better if you just click the link and see for yourself.

The Ultimate Guide to Increasing Blog Conversion Rates

When you want to turn web traffic into leads, there is only one guy you should be listening to. Well, the person I turn to is @derekhalpern. In these 7 videos you’ll learn so much about conversion you’ll be a jedi of blog conversion. The videos are long but worth watching, at least one every other day, most of the tips for each case study differ a little bit, which I like because you can then apply some of the conversion tips that relate most to you or your website.

10 Top Business Blogs and Why They Are Successful

Companies are starting to realize how important it is to have a blog, but it’s not always easy to find a strategy or guide to follow. What I liked about these business blogs was, they all are in different industries and they’ve succeeded at attracting new visitors to their website and build a community through them. Check and see if you can model some of their strategies to building a successful business blog.

I want to thank Janet, Sandra, Bryce, Rojish, Brock, Adrienne, Justin and Ilka and everyone who read my posts for being supporters of this website. I try to write the best content you guys can use in your own business to be more successful.

Finally, I want to know if you’re struggling with anything, please leave it in the comments or email me or tweet me a question or something you need help with in your online business. I’d like to skype with anyone that needs some kind of help in any way with SEO, social media, blogging, conversion optimization or whatever I want to help you.

 

Top 10 Social Media List of Infographics + a Bonus

 Social Media R.O.I

The question all businesses are asking, “what’s the R.O.I.?”. With more businesses investing time and money into social media they want to know the numbers. MDG did a good job making it less confusing, and easy to understand with pictures and numbers in this social media infographic.

  Continue…

4 Mistakes that Small Business Bloggers Make and How You Can Avoid Them

small-business-blogging-mistakesIf you’re in business you’ve probably seen that small businesses have begun using blogging as a tool to further connect and engage with their customers.

But if you make some mistakes in your blog, success might be distant. In this post we’ll explore some of the ones that you should avoid.

Blogging is becoming more and more popular in business and it’s important, if done right you can achieve greater reputation and more customer, but if done wrong it can be the opposite.

With more this growth of content development  for small businesses, the scrutiny continues to grow.

People can be turned into prospects then paying customer with blogging, but also lost, so its crucial you “do it right”.

Let’s see why small businesses should have a blog, look at some examples of companies “doing it right”, and how we can avoid any mistakes.

Continue…

Hot Links Friday: Social Media, Customer Service and Other Stuff

 

Monday

Social Media Demographics: Who’s Using Which Sites?

Flowtown – Social Media Marketing Application

I’m a huge fan of infographics, I guess it’s because of I learn better when doing and seeing stuff. If you’re the same way you’ll appreciate this great resource. When it comes to doing research online I always try to find an infographic that’s very detailed.

I liked how this one broke down users by age, gender, income level and educational level, which if you’re a marketer those are useful facts to know about social media.

Take advantage of this and take notes if you have to.

Tuesday

Are Small Businesses Apathetic About Social Media?

Some businesses still have their arms closed and their ear clog or something. Maybe they’re just living under a rock or something. These businesses are saying that social media isn’t necessary even though research proves the opposite.

I think anyone that’s on the edge curb and aren’t sure about using social media should read this post.

Wednesday

8 Tips for Health Care & Pharmaceutical Companies on Facebook

Don’t pay attention to the “pharmaceutical” part of this post. I still think that the eight tips on social media are useful if applied in other businesses besides just healthcare companies.

Inside this post you’ll learn about information you should provide to your audience, questions that you should be asking consumers, and how often you should be posting on Facebook.

If you want to leverage social media on Facebook this post is for you.

Thursday

Who’s ignoring their customers?

After having a bad week with a couple of companies [Gap and Subway], I needed to find information that would make me better than them when it came to customer experience.

When I was at The Gap this week trying to exchange a pair of jean that were a gift, they would not exchange them and the lady even got really defensive. I understand there was a policy behind their returns and exchanges on Final Sale items but I feel I could’ve been treated better.

I ended up going to another Gap and they did exchange the jeans for another size. That’s all I wanted. Instead because of what that lady did, I replied to @Gap on Twitter but I didn’t receive any engagement from them, I guess it was of what I said. [@Gap your employees in Perrysburg, Ohio suck].

A simple sorry for the inconvenience would have been better than ignoring a loyal customer.

With Subway I had a similar experience. They served me burned meatball, must have been that it was 20 minutes until they closed on a Sunday. Instead of telling me the meatballs had been there all day long…long story short I posted a picture of the meatballs on Twitter, and I received zero engagement, Oh well…let’s see if they ever see a dime from me.

Lesson learned?? Don’t ignore your “loyal” customers!

Hope you enjoy this weeks links, if you have a favorite, or most useful to you tell me in the comments.

If you like the Hot Links Friday series I’d like to know, let me know if I can make it better. What should I write about or what type of information do you like most.

 

 

Blog or Newsletter: What’s a Better Communication Vehicle for Small Businesses with Customers?

I have a blog and a newsletter, which one should I keep? That’s the question I received last week.

Many companies now provide a blog and a newsletter for free.

Blogs are good because they can keep an audience updated on your company and it can improve your online footprint by putting good quality content on the web. If your business can offer information that’s valuable to prospects can increase future sales.

An email newsletter which is distributed on a weekly or monthly basis, which most companies usually choose, can be created to send out different topics instead of a focused blog post. I believe that a newsletter is more to keep subscribers engaged with your company.

If you look at this report here, you’ll find that email is the #1 activity among all ages in 2010. So some people are still prefer to get their information through a email.

Any information that might serve as a benefit to the industry that you provide content to, should be shared both through the newsletter and the blog. A little mix doesn’t hurt anyone. (e.g company news, new tools, industry information, tips)

To conclude this question, I believe that any good marketing strategy should have more than one option and channel of distribution to satisfy the consumers needs. When you combine newsletter and blog it just makes it easier on your targeted audience to connect with you or your company.

Besides a blog and a newsletter, businesses should be looking into other channels like: mobile marketing, social media, and advertising.

What do you think she should do?