Does Epic Content Improves Search Engine Optimization?: Skills2Money
In the last post for the Skills2Money series post we talked about getting business through your website, but since it’s such a long topic it had to be continued…
This is the second part, by the end of these two posts you’ll be able to begin climbing the SERPS with your website and be able to get more customers using these search engine optimization tips.
Now that you understand on-page, off-page search engine optimization (SEO) and how the search engines works, we get learn a little more about social media marketing.
Recently I watched a video by Matt Cutts where he mentioned that Google has started using social as a signal. With more and more people using the “tweet”, “like”, and Google “+1” buttons, social is getting to be a big influence to search engines.
That means your search engine rankings will increase or decrease depending on how popular or good people believe your content is. The more people share something tell Google that your website must be useful or why would anybody share it with their followers and friends, right?
Google still checks the domain registration info to verify if your domain is trustworthy. They like to see you’ve been registered for a good amount of time and how long you’ve registered it for.
Other factor Google analyzes are:
- How people behave with your website and how often. (Bounce rate)
- Are visitors clicking on links, staying on pages longer than 8 seconds, sharing, bookmarking…
The smart people at Search Engine Watch like to say that “Well written content is important for three primary reasons: it engages the readers, increases search engine ranking and traffic, and promotes the likelihood of quality links from other sites”
Search Engine Watch offers great articles, tips, news, and strategy about search engine marketing and search engine optimization — pretty much the methods I’m talking about in this guide that focus on optimizing your online footprint to get found by future customers.
It makes total sense when you think that every bit of information you create on your website is being indexed by Google and other search engines, and somewhere in the world, there’s someone looking for your content out there. When the content is optimized correctly it can be your hook to attract new prospects to your site (growing the funnel), allowing you to convert them into future customers.
Also, once this content is created and published on the web, if it’s good enough, people will share it with others who might be interested in your content on Twitter, Facebook, LinkedIn and other social networks, that’s why consistently making content increases your opportunity that others will come to you for your products or services thanks to your marketing exertion.
Keeping the Search Engine Watch advice in mind, small businesses who care about getting their website found should start creating content. There’s nobody to stop you from distributing your content, what type of information should you create? There’s no right or wrong answer, whatever your promising clients could be searching for, unique, remarkable enough to share, or draws them to delve deeper into your website.
To give you an idea, content that I’ve found works:
- Your services/products or portfolio pages
- Blog posts
- Research Papers
- Slideshare Presentations
- Social Media Content
You have to remember that search engines like the above type of information and they’re likely to index it if it’s relevant and of high quality, which can better your SEO. If you test every type of content and analyze what generates the best ROI, you can pretty much rinse and repeat.
Another crucial part is merging Google Analytics to keep track of your content and how well it performs, so you can hone your tactics by dictating what content brings in the most traffic and which converts at a better rate.
Actionable Tips — Apply These Immediately
- Get a notepad and write down the keyword list
- Fix your Title tags on your homepage if you haven’t already (keywords from list)
- Fix your Meta description (include keywords from list)
- Install Google Analytics on your website
- Start Backlinking to your website from – forums, social networks, Twitter, wherever you can
- Include your keywords in your websites Header, Headlines, URLs, Image Alt-tags, Copy
- Build Backlinks from different directories and organizations
Your Blog is Still a Great Marketing Channel
The central part for any business for promoting their products or services online is your blog. Doesn’t matter what people say about Facebook or Twitter being the place to be to share content and spend time prospecting, you still need to take those people somewhere.
I’m a big fan of using a blog because is like the most amazing SEO tool you can have because:
- You can updated it consistently and Google likes it!
- You can do keyword targeting on those topics your future clients are looking for
- Build more links to your website
- Community building and social sharing — people like sharing and connecting
You can also use your blog as the core place of content marketing. But of course this requires you get your creative juices flowing to attract visitors to persuade people to share your content and build backlinks. Use some of these tips:
Important elements of a blog that makes it easy for people to share your content and connect with you. In most cases I just use plugins and one or two widgets.
- Facebook “like” button
- Twitter widget and “tweet” button
- Google +1 button
- Linkedin button
- Google Analytics by Yoast
- RSS feed
How often should I blog? One of my readers emailed me this question. To be honest there’s no right or wrong answer. The more the merrier, but I’ve noticed that you can overwhelm your readers with too much information. If you’re writing blog posts that take more than one setting than I would say, yea maybe post two or three times per week.
Don’t just focus on Facebook, Twitter, Google +, or Linkedin only to promote your content. There are hundred of social sites where people are hanging out talking about your field. Keep in mind that you need to be spending time where people that like reading your content like hanging out. Here’s a real life example:
Say you wanted to go drink a beer somewhere, where would you go? The bar, a club or something right?
When you want to eat a steak, you go to a steakhouse.
Be part of the communities where your customers are likely to hang out.
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