Elegant Themes + Actions For Great Blog Success
Having a great looking blog (10 Elegant Themes for your blog) is good, but that’s not all the work that needs to be done to achieve blog success.
To set your blog up to be a massive success, you have to fiercely focus your efforts on things that work, and stop spending precious time on things that don’t.
The latest social media fads may come and go, but some strategies for attracting an audience online will always be in style.
Here are 3 of my favorite timeless ideas for attracting more visitors to your website. I’ll bet the farm on these. They’ll be as effective in five years as they are now.
Action 1: Refresh Your Website Design
Be honest with yourself. Your website could use a design refresh. (My favorite theme resource)
Updating your website to the latest design trends used for online web apps like Google+ or Gmail will make your website feel new and fresh. Try using a simple color palette and a lot of white space.
If your website looks old and stale, people won’t want to subscribe to it.
This is why I use a simple and straight forward design here on my toledo web design and blog.
Strapped for cash but still want a strong design? Look at some of the most beautiful and affordable elegant blog themes.
TO DO: REFRESH YOUR DESIGN BY SIMPLIFYING IT AND DECREASE THE AMOUNT OF CLUTTER (ADS, BADGES, BLOGROLLS).
Action 2: Make Your About Page Simple
Your about page is the single most important page on your entire website. When a new visitor comes to your site, they are most likely to click your about page first.
And for this is exact reason is why you should want to make your about page stand out.
Use these 6 about page examples as a guide for your new about page
- Section 1: Tell people why your site is different.
- Section 2: Tell people who you are.
- Section 3: Show social proof through testimonials/”featured on”.(If your blog is new don’t worry, with time you can add this section)
Keep each section to one screen, remove distractions, include relevant content, and focus the visitor’s attention on why they should care about your site. People appreciate the straightforwardness nature of the page and won’t get bored reading your story.
If you prefer to post an awesome video about yourself go for it, but only if it is short and better than the average.
TO DO: RE-WRITE YOUR ABOUT PAGE USE THE KISS PRINCIPLE. (keep it simple stupid)
Action 3: Have a Well Optimized Subscription Form
You want to use flashing arrows or pop-ups to trick people into giving you their email address? It’s a decision that has some rewards, with consequences.
Just a simple phrase like “Sign up to Get Updates” and then a box for someone to place their email address is all you really need. But, how can you know exactly what these forms should say?
One of the best things you can do to optimize your subscription forms is to A-B test them.
If you are using MailChimp all you have to do is create two web forms with different copy. You could use a different header copy (Get Free Stuff vs. Get Our Updates), a different call-to-action (Join 2,500 monthly readers vs. Welcome to my blog), or a different phrase on the button (Get Updates Now! vs. Subscribe Now!). You can get creative with your A-B testing.
Once you’ve created the different forms to try, under the list of web forms there is a section called ‘Split Tests’.
Create a new split test and just set the percent of the time you want each form to show (for two use 50%-50%, for four use 25%-25%-25%,25% etc.). The next step is to take that code and paste it where your forms would normally sit.
After a month or so go back and see which forms performed the best. At this point, just pick one the best performing test.
TO DO: GO SET-UP AN A-B TEST WITH MAILCHIMP OF YOUR SIGN-UP FORMS.
The key to making many of these 3 actions above work for you is consistency. You’ll need to commit and decide.
You don’t have to do everything on this list, just pick the ones that you think will work best for you.
The number one key is to just do them. Try the first action and let me know how it works for you. Most of the actions above only take a few minutes or less. Then try the next one, but don’t jump to it unless you do the first action.