Hot Links Friday: Social Media, Customer Service and Other Stuff



Social Media Demographics: Who’s Using Which Sites?

Flowtown – Social Media Marketing Application

I’m a huge fan of infographics, I guess it’s because of I learn better when doing and seeing stuff. If you’re the same way you’ll appreciate this great resource. When it comes to doing research online I always try to find an infographic that’s very detailed.

I liked how this one broke down users by age, gender, income level and educational level, which if you’re a marketer those are useful facts to know about social media.

Take advantage of this and take notes if you have to.


Are Small Businesses Apathetic About Social Media?

Some businesses still have their arms closed and their ear clog or something. Maybe they’re just living under a rock or something. These businesses are saying that social media isn’t necessary even though research proves the opposite.

I think anyone that’s on the edge curb and aren’t sure about using social media should read this post.


8 Tips for Health Care & Pharmaceutical Companies on Facebook

Don’t pay attention to the “pharmaceutical” part of this post. I still think that the eight tips on social media are useful if applied in other businesses besides just healthcare companies.

Inside this post you’ll learn about information you should provide to your audience, questions that you should be asking consumers, and how often you should be posting on Facebook.

If you want to leverage social media on Facebook this post is for you.


Who’s ignoring their customers?

After having a bad week with a couple of companies [Gap and Subway], I needed to find information that would make me better than them when it came to customer experience.

When I was at The Gap this week trying to exchange a pair of jean that were a gift, they would not exchange them and the lady even got really defensive. I understand there was a policy behind their returns and exchanges on Final Sale items but I feel I could’ve been treated better.

I ended up going to another Gap and they did exchange the jeans for another size. That’s all I wanted. Instead because of what that lady did, I replied to @Gap on Twitter but I didn’t receive any engagement from them, I guess it was of what I said. [@Gap your employees in Perrysburg, Ohio suck].

A simple sorry for the inconvenience would have been better than ignoring a loyal customer.

With Subway I had a similar experience. They served me burned meatball, must have been that it was 20 minutes until they closed on a Sunday. Instead of telling me the meatballs had been there all day long…long story short I posted a picture of the meatballs on Twitter, and I received zero engagement, Oh well…let’s see if they ever see a dime from me.

Lesson learned?? Don’t ignore your “loyal” customers!

Hope you enjoy this weeks links, if you have a favorite, or most useful to you tell me in the comments.

If you like the Hot Links Friday series I’d like to know, let me know if I can make it better. What should I write about or what type of information do you like most.