Why Conversion Should Be Your Obsession
The concept is simple. If you have the best looking site on the web, but if the visitors aren’t converting into paying customer what’s the point.
What is conversion rate and why should you care?
In internet marketing, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.
If the prospect has visited a marketer’s web site, examples of conversion actions might include making an online purchase or submitting a form to request additional information.
When you tweak or improve your conversion rate, you get more paying customers without having to advertise or spend money.
Big names like Amazon focus on their websites conversion rate, if you visit their website on a daily basis, you can tell the changes they make to improve conversion and grow sales.
Why Be Obsessed by Conversion Rates?
One–Do you want more customers?
It’s a no-brainier, most websites are made to help someone solve a problem, but also make money. If you can convert more people without spending money on advertising and helping the customer solve his problems, you’re both WINNING!!
Two–Beating the competition
Someone out there has a site just like yours, do you want to be a nice person and share your customers with them or do you want to be the best of both?
Well, to really more profitable than those competitors you don’t have to be necessary GREATER than them, just slightly. By having higher profits for every visitor than the competition, you’re winning. When you do reach that slightly better level, don’t get complacent and forget about being the best to your visitors.
Three–The numbers are like science, they don’t lie
If the increase in conversion rate is only 10%, that means a 100% increase in your pocket.
That’s because you don’t have to pay anyone after the conversion has been made, but you only.
Four–It makes your business stronger
All you need to do is test, test, and test some more to find better conversion rates, thus increasing your revenue too.
With this extra revenue, you can put it to work in other marketing strategies. For example:
- Other marketing vehicles like TV, radio or any other paid advertising
- Hiring virtual assistants to focus on SEO for keyword rankings
A single or double digit increases in visitors and revenue can bring in opportunities you wouldn’t otherwise had if you didn’t test ways to increase your conversion.
Finally another reason to stay obsessed with conversion rate
More and more business people catching up with the VALUE of social media and online business more businesses are investing in it. If your competition isn’t doing it yet, they will soon. Stay ahead of them.
Do you want to learn more about how to improve your conversion rate?