If your website content is online but nobody can find it, why even have it?
It’s something I tell myself and my clients all the time. If you’re writing something worth reading, I would assume you’d want someone besides your mom and pop to read. If that’s true, then I believe you’ll like this tool I just ran into.
Best part of it, it’s guaranteed to increase your organic search traffic. The tool I’m talking about is HitTail and I’m giving all of you my thoughts on the software.
Long Tail Keywords 101:
Long tail keywords are those three and more phrases which are very specific to whatever you are trying to rank your web pages for. Essentially, long-tail keywords are less popular keywords because they have less search volume and less competition to rank for. Consider the following two examples: “how to wax your car” or “how to get rid of acne.” These are each considered long-tail keywords as compared to trying to rank for the much more competitive search terms “car wax” or “acne”.
Importance of Long Tail Keywords
Long-tail keywords produce higher conversion rates and a higher return on investment (ROI) than common keywords or head terms, but the trade-off is, they can be more difficult to find and manage. As noted in Search Engine Journal, the bottom 20% of searches, in terms of volume, generate 60% of conversions!
You see, whenever a customer uses a very specific search phrase, they tend to be looking for exactly what they are actually thinking of buying or in some cases ready to buy.
3 Reasons why you should be using Long Tail Keywords
What’s the point if your website content is online but nobody is doing what you expect? Like buying or reading your articles, right? There’s typically three types of searches being done online. One user is just searching around, the second user is looking to acquire information, and the third user is looking to make a purchase. Most SEO professionals focus more on ranking to the top, but that’s the start of a website.
The end goal in most cases is to increase conversions: to make people click, to help them buy, to subscribe… to make people commit to some action on the website that ultimately converts to revenue.
The difference between “Samsung TV” and “Samsung UN85S9AFXZA” is this:
When a user searches for “Samsung TV,” you have very little idea what the user has in mind. Is the searcher looking for a solution to a buggy problem? Or is the person looking for general information about Samsung TVs? Perhaps the user is doing a survey on Samsung TVs.
When a user searches for “Samsung UN85S9AFXZA,” however, the user intent is much clearer: He’s probably looking to get that specific Samsung UN85S9AFXZA. There’s an instantly higher chance of being able to “sell” a Samsung TV.
Relevancy Ranking of Search Results
Main keyword searches with big competition and search volume are rarely going to yield high-value results, even if the information is epic content. That’s because they’re very unlike to be relevant.
On the other hand, with long-tail keywords, the results are very relevant. This converts to a higher conversion rate for folks ranking at the top for long-tail searches, as well as less competition.
Less Competition on Long Tail Keywords
I believe these screenshots do all the talking if you see the number of search results. The shorter the word the more competitive it is. But as we’ve seen, long-tail keywords usually result in a higher conversion rate. So, I’d rather spend time getting ranked number 1 for a difficult keyword is to rank number 1 for 10 long-tail keywords.
How to Find Long Tail Keywords?
Enter HitTail, I’m used to using tools like salesforce.com, Google Analytics, and I have found it pretty simple to use.
To sign up for a free trial and use it for 21 days without charge, you just visit here.
But before you sign up, you probably want to know what HitTail and get a unbiased review.
In simple terms HitTail is a software that helps you identify what keywords people are typing into the search engines to find your website. It’s an SEO keyword tool that tells you, in real-time, the most promising search terms you should target based on your existing traffic.
That said, they also have a way to identify what other long tail keywords you should be able to rank for and they give you suggestions of other keywords.
You can also get content created with the click of a few buttons for those specific long tail keywords.
If you’re an SEO, Internet marketer, or have an E-commerce website it’s a great tool to invest in because it doesn’t necessarily get too deep into the technical parts of SEO.
In my case for example, I’m interested in finding long tail keywords, and compared to other keyword tools HitTail does an excellent job a presenting that data in a very clean and simple to understand way.
How to Install HitTail in WordPress?
If you don’t use WordPress on the back-end I recommend you go here.
With HitTail you can either go with the manual install here HitTail plugin for WordPress.
Follow these steps:
- Upload the
seo-keyword-suggestionsfolder to the
- Activate the SEO Keyword Suggestions by HitTail plugin through the ‘Plugins’ menu in WordPress
- Configure the plugin by going to the
HitTailpage that appears in your Settings menu
Once you’re logged into your site go to the plugin page and search for as shown below:
Once you install, you visit the settings page and copy and paste the site id number HitTail provides you with
After you’ve installed the code you need to give it a few hours to start seeing some results come in real-time.
I personally like to visit the suggestions page to see where the traffic is coming from. Another function I like is the ability to generate the search for that specific keyword that your visitors are landing on through whatever search engine they’re using and you can see where you rank. From there you can then just go and optimize that page to improve your rankings.
I’ve started using HitTail to create new post and become more relevant to keywords I want to rank for. I’ve realized my blog wasn’t really ranking for words that I wanted to rank for or be associated with. In this case, I’ll be deleting non-relevant content from my site so I don’t confuse Google users and I don’t attract the wrong audience.
Say you’re not a writer, they do offer a service where they’ll write you an optimized article to a specific keyword that you’re interested in ranking for.
When you click on order article you get a pop-up like this:
Do I know if this article will help you rank for that specific word? I don’t know. I know you can find great content explained in 400 words, but from my experience when you limited the word count articles don’t seem to be of the best quality in most cases. The price to get an article written is $19.
I’m a big believer of measuring your efforts and tracking what you do or else you don’t know where you are or where you’re going. HitTail’s tools help you know where you’re at and helps you get where you wish to be.
If you compare they’re pricing to other keyword tools in the market they’re very, very competitive. I think if you think your efforts will pay off in the end the tools is definitely worth it. To increase your organic search traffic you’re going to have to use some keyword tool eventually.
I really believe it’s a great tool even beginners can understand and use immediately, because the learning curve is not like that of Google Analytics or other robust keyword tools.
If you don’t have a long tail strategy yet, I recommend you begin using HitTail.