If you’re new to Twitter and you have a business, but you don’t understand how you can use Twitter for business, this is your bible.
I understand that a lot of small businesses don’t have the budget to hire a social media manager and some of you just want to learn how to do business on Twitter yourself. I don’t remember how I ran into this resource, but I though you might find it useful.
Some of the things you’ll find here are:
Learn the Basics
- What is Twitter?
- Twitter Glossary
- Best Practices
- Twitter on the go
Optimize Your Activity
- Community Growing
- Case Studies
- Resources and Widgets
- API Integration
- Promoted Tweets
- Promoted Trends
- Promoted Accounts
I really wish this was something I would have found when I first started using twitter. They explain Twitter in the simplest way so you can take your business to the next level.
How to Use Twitter for Business
As Twitter says it themselves, they are an information network where people go to share and discover new information. People that use Twitter want to get new ideas, services, products, and opportunities. And I believe that a business NOT using this tool are missing the chance to grow and improve their business.
If you’re a small business still trying to find your presence on this site, here’s what you can do.
Figure out your Goals and Purpose
First of all, what are you trying to do on Twitter? Driving more traffic to the website isn’t a strategy. What people like and value on Twitter is interaction. The biggest mistake small businesses make when they sign up is trying to get people to visit their website. Yes, you’ll get people to click on those links if they’re persuasive enough, but you’ll also ruin your reputation and that’s not what you want to do in a sharing website.
Humanize the Brand
Be real. If you only remember one thing, remember this. Voice or identity is what people are really looking for in Twitter. Someone they can relate to, or have a conversation with, not some robot, with a script behind a computer screen. Place a photo of yourself or whoever runs your social media presence. You see how Ford does it up there. In some cases you might have more than one person in charge but you can have more than one picture, use the background image to display the rest of your staff or link each other on the bio.
Not rules, just a guideline. It’s not an easy process to get the “voice” right, but if you put some guidelines in place with a little common sense, honesty, openness, and values it should all come through.
There are companies creating all these “social media policies” and what not. I’m not a big fan, because all they focus on most of the time is what they shouldn’t do. Do you trust you employees? Then let their natural sides come through in their tweets, this will show on Twitter and it can improve their reputation. As long you encourage clarity and honesty over everything your customers will see this.
If somebody ask you or an employee something you’re not sure about, say you don’t know but you’ll get back to them with the answer to the question. It’s real!
Connect with the Right People
Quality is always better over quantity, that applies to twitter also. Follow influential, useful, and interesting people. Other people can see who you follow, and who follows you, this can serve as social proof and affect credibility.
Use Twitter search. The best feature to use is search. Use it to search people, businesses, and terms in your industry. Be sure to read their bio, when is the last time they “tweeted” and once they past your checklist, follow them. If you’re using Hootsuite, “create streams” with keywords related to your field and monitor what is being shared and ReTweeted.
Connect with connectors. I like having an inner circle, it’s basically a group of relevant people who are interested in my content and typically share interesting ideas worth talking about and re-sharing or in this case retweeting. Don’t just follow people, follow people that are active on twitter, by active I mean they post more than once a day. They also post relevant info related to your business.
Take the time to say hi to these people and build a relationship, and be as valuable to them as you can.
Help Twitter be Better. If you find other people spamming or post adult content, block, report and delete them of course.
Humor is Okay, you’re a Human!
Just because has gone digital, doesn’t mean you have to be a robot. Humor helps and humanizes you and your business, after all nobody like a drone. Let your employees voice their humor sometimes, it’s going to happen and customers will appreciate there’s a real person behind the screen, not just some schedule tweet.
Doesn’t mean just push out jokes all the time and forget you’re a business or service for people, just keep a positive attitude. Check out some companies using Twitter in other social media activities.
If you want to find a guide on How to Use Twitter only 20 Minutes a Day, I wrote a quick guide called Hacking Twitter. (Click on Hacking Twitter to visit and download)
Hopefully after you go to Twitter for Business and read it over, set the foundation for your business on Twitter and apply some of the tips in this article and download Hacking Twitter you’ll have a better understanding the power of how this tool can be great to improve your business.
Don’t forget to subscribe to the newsletter so you never miss another post, and add me on Twitter (@wilsonusmanjr) in case you have a question or something. One last thing, if you find this post useful share it on Twitter or Facebook. Thank you!
How has Twitter help your business grow? Leave a comment