Are you using social media in your business? You’ve probably been asked that question a lot lately. Facebook, Twitter, Foursquare, Stumbleupon and a million other social media tools and tactics to use.
The trend is growing farther and farther away from traditional media to social media. By 2015 online marketing will account for 70% of small businesses budgets. That’s a big chunk if you ask me.
It’s kind of dumb of me to say this, but if they’re switching is because it probably works, don’t you think?
There’s more than one reason why people should be using social media. But the most common reason is to get more clients,customers, and also make more money. Let’s be real, that’s the goal of a business right, besides you’re intrinsic reasons.
Here are some interesting blog posts I found on how to use social media in your small business:
- How to promote an event thru Twitter– Businesses are always having some kind of event, what better way to let people know than by Twitter. If one person sees the tweet and they re-tweet it, than their followers can see it and on and on…
- The 7 Essential Elements of Effective Social Media Marketing– There’s certain things you need to have in place in any kind of marketing. Copyblogger does an excellent job at describing some of the most important factors to have in your foundation.
- Start Now on Google Plus– Facebook, Twitter, Linkedin, now Google+. How do I get started there. You go to the pros, like Chris Brogan.
- Facebook Updates Help Users Share Better With Others– With Google+ coming to join the social networks battle, Facebook has been on it’s toes and they’ve come out with some good updates for sharing content. They’re definitely making some good steps in the right direction with privacy settings.
For some people just getting started in their businesses it can be overwhelming to figure out all this marketing online stuff, plus all the other things that go into building a business. But as a business owner it’s crucial that you focus on social media as part of your marketing mix.
So tell me, are you using social media in your business? Do you think social media is effective? If so, leave a comment, tell us how your business has benefited from using social media.